Senior executives at Sony Pictures Entertainment have found themselves involved in Blake Lively and Justin Baldoni’s legal battle.

In unsealed court documents obtained by Us Weekly on Tuesday, January 20, internal emails from executives at the movie studio who created It Ends With Us show various opinions on Lively and the controversy surrounding the film.

In an email from August 21, 2024, Sony president Sanford Panitch questioned why Lively’s Blake Brown line launched at the same time as the film’s release.
“The hair sell at the same time was epic level stupid,” he allegedly wrote per court documents. “She wouldn’t listen. She knows better.”

Multiple reports previously claimed that Lively’s Blake Brown line was set with Target months in advance and could not be changed. The film was originally set to premiere months early, but was pushed back.

Panitch also seemingly referenced the drama with Lively and Baldoni when he allegedly wrote, “She did it to herself. If she just let him come to the premiere or didn’t make all the cast unfollow him or kick him off the movie and did what everyone ever has done in show business for time and memorial, which is protect ‘the show,’ then none of the sleuthing would have happened.”