Why Elizabeth Montgomery Went BRA-LESS on Bewitched?!

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Elizabeth Montgomery’s decision to go bra-less in several episodes of the iconic television series “Bewitched” was more than just a fashion statement; it was indicative of the cultural shifts of the 1960s and 1970s. During this era, societal norms and attitudes towards women’s fashion were evolving rapidly. The feminist movement, in particular, influenced many women to reject traditional restrictive clothing as a symbol of liberation and autonomy.

In “Bewitched,” Montgomery portrayed Samantha Stephens, a character who was both a suburban housewife and a powerful witch. Her choice to go bra-less may have subtly underscored Samantha’s non-conformity and independence, traits that resonated with the show’s audience. This wardrobe choice could be seen as aligning with Samantha’s magical abilities, setting her apart from the typical housewife of the time, both in terms of powers and personal style.

Moreover, “Bewitched” aired during a time when the entertainment industry began embracing more natural looks, moving away from the rigid beauty standards of earlier decades. Montgomery’s on-screen appearance reflected this shift, showcasing a more relaxed and realistic style that was becoming popular in mainstream media.

It’s important to note that while this choice might seem minor, it played into a larger narrative of empowerment and the breaking of old taboos surrounding women’s roles both on-screen and in society. Elizabeth Montgomery’s portrayal of Samantha as strong, independent, and unbound by societal expectations not only endeared her to viewers but also made a statement about women’s changing roles during one of America’s most transformative periods.

Thus, Elizabeth Montgomery’s decision to go bra-less on “Bewitched” was a reflection of changing societal values, her character’s unique identity, and the broader movement toward more casual and authentic representations of women on television.


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